Myth Buster #3

Including business reply cards with your newsletters is just a waste of money. Nobody ever returns them.

You may not get a lot of response cards back, but you will get some. And simply including them is a thoughtful gesture that reminds your customers you value their input and want to hear from them whenever they have questions - not just at renewal time.

Smart's business reply cards reflect the content of each individual issue so it's easy for clients to indicate what they want to discuss or get more information about.

And even if someone doesn't return the card, it may prompt a phone call. If you never hear from your customers, your BRCs will give them a nudge. Sometimes if you ask, you shall receive. But you've got to ask first.

A note to our agents...

Dear agents,

We want to alert you to what may be an extraordinary opportunity.

There seems to be a herd mentality at work on Main Street right now. Business owners are convinced they need to save money and shop around for better value. That’s good news for you. Because now you can get your foot in the door to sell that competitive quote you’ve been trying to offer.

Even better, some of your competitors are following the herd, cutting back on their marketing and client communication budgets. So when you contact prospects, maybe they haven’t heard from your competitor for a while. They might think he or she is no longer interested in their business, making them more willing to listen to you.

In short, the “recession” we are now officially in may be a blessing in disguise for agents who recognize opportunity.

While some of your competitors may think the recession is cause to let their guard down and reduce their marketing and client communication efforts, alert agents know it’s a time of unique opportunity. Businesses always need insurance, no matter the economic climate, so the agents who keep their names out there and are ready to take action are the ones who’ll survive and thrive.

We hope you take advantage of this time to build confidence with clients and prospects and expand your business. Please let us know if we can help.

www.smartspublishing.com