It’s clear that as consumers, we are on a move to “go green”. The number of organic, recycled, environmentally safe products available today closely rival that of their less earth friendly counterparts. Even the insurance industry has done it’s part. Paperless applications, policies, even electronic signatures are the norm these days.
What about marketing your agency? What green techniques do you implement when you plan your marketing strategies for the year? Do you limit the amount of paper advertising you do, hoping that will make a difference? Do you rely only on e-marketing to reduce waste? What about recycled paper?
These are all great ideas, and Smart’s Publishing is excited to announce that we are joining the movement to go green with several of our products/services. First, and most importantly is our paper newsletter. We understand that many of you realize the value of the paper newsletter, and have come to rely on it’s effectiveness. Smart’s Publishing is proud to announce the as of January 2009 all of our newsletters will be printed on paper that is made of 30% recycled content.
Don’t want to use a paper newsletter? We have options available to enhance your e-marketing campaign as well. We offer the newsletter in both PDF format (for web posting as well as e-mail distribution) and our new HTML format DART program. If you haven’t heard about DART, you need to give us a call and check it out! Imagine being able to track who is reading your e-newsletter, and what articles they are reading! Talk about some serious “bang” for your marketing dollar.
For those of you that want to take advantage of the “full package” Smart’s Publishing has to offer, our Business Class package includes both the paper newsletters printed on the 30% recycled paper, and the e-marketing/DART newsletter as well. This way, your whole marketing package is environmentally friendly, and effective too!
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